How it works

It all starts with the one thing only you can do.

Dazzle runs the entire evaluation end to end. Your part is a single setup — done once — that everything else is graded against.

Done once · then it's automatic
Step zero — the whole point

You set your priorities. One time.

Tell Dazzle what your business is actually trying to fix — your initiatives, your stack, what "good" looks like to you. That's it. From then on, every vendor is judged against your priorities, not a generic checklist — and the profile only sharpens with each demo Dazzle runs. You never set it up again. You never sit in another first-call. You just keep getting verdicts that already know what you care about.

— then Dazzle takes it from here, every time —

Priorities, set once

Your initiatives and stack become the rubric every vendor is scored against.

You · one time
1

A real demo gets booked

Submit a vendor or let inbound pitches route in. Dazzle handles outreach and scheduling — never touching your calendar.

Automatic
2

Dazzle takes the call

It joins live, discloses it's an AI, watches the screen, fact-checks against the web, and asks real, interactive follow-ups — pressing on dodges like a sharp CFO.

Live · interactive
3

You get the verdict

A score, a recommendation, the one question — plus the full transcript and screenshots from the demo. Decide in minutes.

Take · Watch · Skip
Not a recording — a conversation

It asks the questions, live

Dazzle doesn't just transcribe a pitch. It interrupts to pin down a vague claim, asks the integration and total-cost questions, and pushes back when the slide doesn't match the product — a real back-and-forth, on your behalf.

Receipts, every time

The full transcript and the screenshots

Every verdict ships with the complete transcript and the screen captures Dazzle took during the demo. You see exactly what was shown and said — proof behind the score, ready to forward to your team.

Your call, line by line

Share what helps. Keep the rest private.

The catch with sharing your problems is obvious — some of them you don't want a vendor (or the internet) to know. So you decide, upfront, exactly what's shareable and what isn't: every priority, every question, every demographic detail. Dazzle still uses the private context to evaluate — it just gets at it subtly and never reveals it.

Shared with vendors

Stated openly to help them help you.
Cut onboarding time for new reps
Evaluating a CRM replacement this quarter
Industry: B2B SaaS, ~250 employees
A clear brief — vendors can actually pitch to your need.
🔒

Kept private — probed subtly

Used to judge fit. Never disclosed.
Current tool churning; renewal at risk
Budget ceiling and the board's margin target
Exact headcount & revenue figures
🔒 Dazzle asks around these without ever giving them away.

Nothing you didn't green-light ever reaches a vendor — privacy is enforced by what you set, not by hoping a model behaves.

Get started

Set it up once.
Never sit through a first-call again.